Color Schemes

Over at one of my online swing dancing haunts, MinnesotaLindy.com, they’re having a heated discussion about the site’s new color scheme. I personally don’t like it that much, though I’m not as virulently opposed to it as a few folks seem to be. But I’m more interested in the branding aspect of this [...]

FTV

Did you know there’s a channel called fashion television?
Me neither. But while channel surfing today, I stumbled upon it somewhere between the 3-dozen channels showing Indian music videos. In watching it, I was quickly reminded of a few important truths:

Most runway models are not really all that attractive. In general, they’re [...]

Worlds Apart

What is class anyway? Is it economic? Social? Religious? All of the above? We all know it exists, but it is at once distinctly tangible frustratingly intangible. Some spend their entire lives fighting it as steadfastly as others try to define it. We’re always acknowledging its presence, yet [...]

Make me a sandwich…

“Double cheeseburger? I’d hit it. I’m a dollar menu guy.”
-McDonalds ad
There’s stooping low in the marketing world, and then there’s this. Is McDonalds just that oblivious, or is this supposed to be funny? I guess they’re trying to market to American youth, but let’s be honest, this isn’t winning them any [...]

Leaving the Stone Age

I’ve never really been a Luddite. Heck, most of the time growing up I was the kid that was way ahead of the curve. I was using a computer literally from my earliest memories. In high school, I was the kid that the teachers asked for help when things weren’t working. [...]